Press Release


Ethiopian Airlines, the largest and fastest growing African airline,  proudly announces that it has launched a newly redesigned ShebaMiles Frequent Flyer Program web page to improve customers’ online experience in terms of ease of use, data quality and better control on account management through enhanced self-service options.

The new ShebaMiles web page, among other features, incorporates digital card download option, reduced number of fields for enrolment process, tool tips, improved validations and supplementary information for each field, tier upgrade calculator and custom navigation for better user experience.

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Group CEO Mr. Tewolde GebreMariam said, “In an effort to continuously improve our services and meet the high expectation of our customers, we have now revamped our ShebaMiles Frequent Flyer Program with a major focus on enhancing our customers’ experience; improved self service capability, easy online retro claiming process,  fast search and navigation with streamlined support information. Systems Development being one of the pillars of our fifteen years strategic road map, Vision 2025, currently, we are implementing and incorporating the latest IT systems in Aviation Technology. Moreover, we are heading towards a totally paperless operational environment. I would like to thank our IT and Customer Loyalty team, who jointly redesigned the new web page to further actualize our customer focused approach for ensuring a sustainable growth.”

Ethiopian ShebaMiles members, flying both on Ethiopian or the Star Alliance network worldwide, can easily access and enjoy membership privileges on www.ethiopianairlines.com .

About Ethiopian

Ethiopian Airlines (Ethiopian) is the fastest growing Airline in Africa. In its seven decades of operation, Ethiopian has become one of the continent’s leading carriers, unrivalled in efficiency and operational success.

Ethiopian commands the lion’s share of the pan-African passenger and cargo network operating the youngest and most modern fleet to 95 international destinations across five continents. Ethiopian fleet includes ultra-modern and environmentally friendly aircraft such as Airbus A350, Boeing 787, Boeing 777-300ER, Boeing 777-200LR, Boeing 777-200 Freighter, Bombardier Q-400 double cabin with an average fleet age of five years. In fact, Ethiopian is the first airline in Africa to own and operate these aircraft.

Ethiopian is currently implementing a 15-year strategic plan called Vision 2025 that will see it become the leading aviation group in Africa with seven business centers: Ethiopian Domestic and Regional Airline; Ethiopian International Passenger Airline; Ethiopian Cargo; Ethiopian MRO; Ethiopian Aviation Academy; Ethiopian In-flight Catering Services; and Ethiopian Ground Service. Ethiopian is a multi-award winning airline registering an average growth of 25% in the past seven years.

For more information about this press release, please contact:

Mrs. Hanna Atnafu

Manager Corporate Communications

Ethiopian Airlines

Tel: (251-1) 517-89-07/656/165/913/529

CorporateCommunication@ethiopianairlines.com

www.ethiopianairlines.com

www.facebook.com/ethiopianairlines

www.twitter.com/flyethiopian


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