VISION 2025

To become the most competitive and leading aviation group in Africa by providing safe, market driven and customer focused passenger and cargo transport, aviation training, flight catering, MRO and ground services by 2025.

• To become the leading Aviation group in Africa by providing safe and reliable passenger and cargo air transport, Aviation Training, Flight Catering, MRO and Ground Services whose quality and price “value proposition” is always better than its competitors,
   
• To ensure being an airline of choice to its customers, employer of choice to its employees and an investment of choice to its Owner,
   
• To contribute positively to socio economic development of Ethiopia in particular and the countries to which it operates in general by undertaking its corporate social responsibilities and providing vital global air connectivity,
  

• As an airline, safety is our first priority,
   
• Ethiopian is a high performance and learning organization with continuous improvements, innovation and knowledge-sharing. We accept change for the growth opportunity it brings and always seek for and apply the best ideas regardless of their source,
   
• We recognize and reward employees for their performance and demonstrate integrity, respect to others, candor and team work,
   
• Act in an open fashion and be result-oriented, creative and innovative,
   
• Adopt Zero tolerance to indifference, inefficiency and bureaucracy,
   
• Encourage 360° free flow and sharing of information,
   
• Treat our customers the same way we would like to be treated and always look for ways to make it easier for customers to do business with us,
   
• We are an equal opportunity employer,