• To achieve market leadership by 2010 as a World Class African Airline.

• To create value to our customers and stakeholders by providing safe and reliable passenger and cargo air transport service.
   
• To provide aircraft maintenance, training and other aviation-related services.
   
• To become a market leader as a World Class African Airline.
   
• To invest in the latest aviation technology and a highly trained and motivated human resource.
   
• To play a visible role in the development of trade and tourism in Ethiopia and Africa.

• We demonstrate integrity, honesty and teamwork in everything we do.
   
• We place the safety, security and satisfaction of our customers as our first priority.
   
• We are a learning organization with continuous improvement, innovation and knowledge-sharing.
   
• We recognize and reward employees for their performance.
   
• We are an equal opportunity employer.