We are taking various steps to continuously upgrade our
fleet and it gives me great pleasure to confirm that we
will soon be serving you aboard Africa’s first Boeing 787
Dreamliner aircraft as its delivery date is now scheduled for the 3rd
quarter of 2012.
In addition to connecting you to most of your preferred
destinations non-stop and faster, this aircraft will offer our passengers
new and enhanced inflight facilities on its interior environment, with
larger windows, reduced fatigue, absolute tranquility and value for
money travel experience. The 787 has 20% fewer emissions compared
to aircrafts of its class currently flying.
We also have launched an enhanced, country specific and user
friendly website which provides real time flight arrival and departure
information and displays competitive special fares in the customer’s
choice of home page. You are now a click away using our website to
make your reservations, pay for tickets and check-in your flights online
before proceeding to the Airport. Our frequent flyers (ShebaMiles
members) can now transact on mileage credit redemption and access
their respective account directly from home.
On our strategy to cover and connect the global route network, we
have recently added Dammam and Muscat non-stop services to our
destination list. Ethiopian now flies to eight major cities in the Middle-
East; portraying that no other sub Saharan African airline comes
anywhere closer matching our presence in the region. It is also with
great pleasure that I cheerfully announce the inauguration of direct
services to Seychelles. Starting from April 1, 2012, you can fly to/
from Seychelles four times a week on Ethiopian Airlines. We will also
commence another new service to Cotonou - Benin coming June 2012;
providing you one more additional gate-way point in West Africa.
Second year into Ethiopian Airlines Vision 2025, we are exceeding our
targets. Ending the first two quarters (July to December 2011), number
of passengers we served has grown by 32.5%; our operational revenue
has increased by 50.4% and our Cargo uplift by 14.9%. Our success
story bases and attributes to your vote of confidence in our persistently
improving service & safety standards and we are very grateful for that.
On behalf of all employees of Ethiopian and myself I would like to
thank you again for your continued support and patronage.
Chief Executive Officer
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